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Bloody Cleveland sign image in Dennis Kucinich campaign mailer

CLEVELAND — Editor’s note: Video at the top of this story was originally published June 14 as Kucinich officially announced his mayoral campaign.

“The image is disturbing.”

Those are the words of Cleveland mayoral candidate Dennis Kucinich regarding the picture used in his latest campaign effort that depicts one of the iconic Cleveland script signs dripping with blood and riddled with bullet holes.

His team is calling it “a disquieting piece of direct mail” and “an honest illustration of Cleveland today” while urging voters to cast their ballot for Kucinich on Sept. 14.

“It is time for dynamic, courageous leadership to make our neighborhoods safe,” the mailer declares. “We can trust Dennis Kucinich to guide Cleveland to a safer day.”

Kucinich added: “City officials and candidates who are not paying attention and ignoring this crisis don’t understand what’s going on or what to do about it. Every other positive thing we want to do in this city depends, first and foremost, on making Cleveland a safer city.”

RELATED: Cleveland mayoral candidates meet face-to-face for first time ahead of primary election

The reverse side of Kucinich’s campaign mailer contains the following bullet points regarding violent crime in Cleveland:

  • 39 shootings in a recent weekend
  • One of ‘America’s Most Violent Cities’
  • Soaring rates of homicides, felonious assaults, carjackings; shootings every day
  • People are afraid to walk the streets, go shopping, get gas, send children to play

RELATED: Cleveland mayoral candidates discuss police reform during forum at Case Western Reserve University

“The mailer also highlights Kucinich’s plan to address the crisis: 400 new police officers, 100 safety assistants to handle non-violent calls and a Department of Civic Peace to focus on the root causes of violence and to bring restorative justice to Cleveland,” his campaign explained in a press release Friday morning.

Kucinich officially entered the race last month.

Cleveland Mayor Frank Jackson, meanwhile, revealed in May that he would not be seeking re-election. He offered the following advice to his successor when talking with 3News’ Russ Mitchell: “Stay on your game. If you come into this game wanting to be mayor, or if you come into this game using the position of mayor as a stepping stone then you’re going to fail. If you come to the game with the intent to do right by the people and do right by the city, you’re not going to get all the credit and you’re going to get criticized a lot for that and many times by the very people you’re trying to help. Don’t come here looking for praise, come here to do the work. If you’re not willing to do the work and put the work in, then you’ve got the wrong job.”

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