Eminem has been recognized for not permitting his music to be licensed out for any cause — till now. In a profession first, he has offered arguably his most notable and profitable tune, “Lose Your self,” in a brand new advert for the Joe Biden presidential marketing campaign. The 45-second advert encourages folks to vote with simply someday left earlier than Election Day. The advert, titled “One Alternative,” options black-and-white footage from folks throughout the U.S., together with Detroit.
Together with footage of American voters, the message “VOTE” seems right here and there to assist encourage voting. The lyrics “In the event you had one shot or one alternative” ring to ship the message that casting a vote is our one alternative to make actual change in America proper now. It’s clear that Eminem, aka Marshall Mathers, is endorsing the Biden / Harris marketing campaign by giving his official approval to make use of considered one of his songs of their advert.