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‘For the love, for the Land’ banner unveiled in Cleveland


The brand new banner to hold on Sherwin-Williams World headquarters wall symbolizes variety, inclusion and fairness in the neighborhood.

CLEVELAND — There’s a new banner hanging in downtown Cleveland on the facet of the Sherwin-Williams international headquarters overlooking Ontario Road and Huron Street. 

And it is all about unity.

The Cleveland Cavaliers unveiled their new masterpiece on Monday after the design was offered to the Metropolis of Cleveland Planning Fee late final 12 months. 

The vote obtained unanimous approval from the town in December.  

“The banner artwork symbolizes a mirrored image of a group offered via a lens of variety, inclusion and fairness,” a press launch from the Cavaliers reads. 

“It’s an invite, a rally cry, a name to motion to embrace unity and are available collectively in a typical bond of affection for one another and our metropolis. Depicted with a various illustration of fingers on a basketball, the message speaks to the ability of teamwork.”

The messaging on the banner reads ‘FOR THE LOVE, FOR THE LAND.’

The 210-foot-by-110-foot banner options seven fingers of individuals of various ethnicities positioned on a basketball, with one hand prominently that includes a championship ring.

The art work replaces the present ‘All For The Land’ banner, a tribute to Cleveland’s landmark Guardian of Transportation, consisting of pictures submitted by Cavs followers and fellow Clevelanders that was erected in September 2018.

Clearly, probably the most iconic banner that occupied that area, was the large Nike image of LeBron James that held that spot from 2014 to 2018.


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