February 4, 2023
RexWeyler
  • Home
  • Business
  • Tech
  • Finance
  • Entertainment
  • General News
  • Gaming
  • Facebook
Hulk Hogan Seen Roaming With Walking Stick Following False Claims That He Was Paralyzed

Hulk Hogan Seen Roaming With Walking Stick Following False Claims That He Was Paralyzed

Grammys 2023 Full List Of Performers & Presenters' Lineup Is Here

Grammys 2023 Full List Of Performers & Presenters’ Lineup Is Here

True Spirit Soundtrack: Every Song Featured in the Biopic Film

True Spirit Soundtrack: Every Song Featured in the Biopic Film

Madonna's Daughter Lourdes Leon Barred Entry To Marc Jacobs Fashion Show

Madonna’s Daughter Lourdes Leon Barred Entry To Marc Jacobs Fashion Show

Shrinking Soundtrack: Every Track Featured in the Apple TV+ Show

Shrinking Soundtrack: Every Track Featured in the Apple TV+ Show

Zazie Beetz & Tom Hardy Set To Join Apple TV+ Series 'Lazarus'

Zazie Beetz & Tom Hardy Set To Join Apple TV+ Series ‘Lazarus’

RexWeyler
  • Home
  • Business
  • Tech
  • Finance
  • Entertainment
  • General News
  • Gaming
RexWeyler
  • Home
  • Business
  • Tech
  • Finance
  • Entertainment
  • General News
  • Gaming
Entertainment

Here’s Why Quaker Is Finally Changing Aunt Jemima’s Highly Problematic Logo

June 17, 2020
3 Min Read
aunt jemima logo meaning 1592407457945 https://rexweyler.com/heres-why-quaker-is-finally-changing-aunt-jemimas-highly-problematic-logo/
Derek
Add Comment
    Share This!
  • Facebook
  • Twitter
  • Google Plus
  • Pinterest
  • LinkedIn

For over 100 years, Aunt Jemima has been well known for its buttery maple syrup, and — after all — its considerably nostalgic brand. The candy face of Aunt Jemima more than likely floods you with blissful reminiscences of consuming pancakes with buddies after a sleepover, or feasting on waffles on a sleepy Sunday morning, nevertheless, few understand the brand is extremely problematic, and after far too lengthy, the difficulty is being addressed. 

Table of Contents

  • Who was Aunt Jemima? What was the that means of the title and brand?
  • Aunt Jemima’s “evolution” sought to distance itself from its racist previous, but it surely wasn’t sufficient.

Who was Aunt Jemima? What was the that means of the title and brand?

Aunt Jemima by no means really existed, that we all know of. In keeping with Jezebel, she merely embodied the racial stereotype of a feminine servant for whereas households referred to as a “mammy,” who nurtured the family’s white children on the expense of time to commit to her personal youngsters. Her title was derived from a minstrel performer’s vaudeville track referred to as “Previous Aunt Jemima,” and the first-ever mannequin for the brand was a girl named Nancy Inexperienced. Formally enslaved in Kentucky, Nancy grew to be an achieved prepare dinner, storyteller, and activist.

Solely six years in the past in 2014, individuals who claimed to have ties with the Inexperienced household and one other former Aunt Jemima mannequin, sued the corporate. They alleged that the fashions had largely contributed to the pancake combine recipe and deserved a minimize of the earnings. Nevertheless, the plaintiffs sadly misplaced their case, as a result of the court docket could not discover proof they had been members of the family of the Aunt Jemima fashions.

aunt-jemima-models-1592407276870.jpg
Supply: Getty
See also  Here's What Both the Real Tuna and the Actor Who Played Him in 'Blow' Are up To

Aunt Jemima’s “evolution” sought to distance itself from its racist previous, but it surely wasn’t sufficient.

Over time, Quaker Oats made a number of half-hearted makes an attempt to rebrand Aunt Jemima, and in the end erase the racist stereotypes that had been related together with her picture. In keeping with NBC Information, Jemima was given a lace collar and a pair of earrings within the ’80s to present her a barely extra elegant look, and in more moderen years, her “mammy kerchief” was eliminated solely. 

Quaker Oats obtained respectable backlash through the years, which has intensified because the dying of George Floyd. And in response to New York Publish, Quaker Oats Vice President and CMO Kristin Kroepfl admitted their previous efforts to make Aunt Jemima “much less racist” had been merely not sufficient. On Wednesday, June 17, the model formally introduced they’d be altering the title and brand which is able to clearly enhance the state of affairs, however after 130 years, this realization was lengthy overdue.

After 130 years of selling its model with a racist stereotype, it is about time that Quaker Oats determined to abolish its offensive title and brand for Aunt Jemima’s pancake combine and maple syrup. We won’t assist however surprise what it will likely be subsequent, however for sure, we’re thrilled with their determination to formally go away Aunt Jemima behind in far much less progressive occasions. 

TagsAunt Changing Finally Heres Highly Jemimas Logo Problematic Quaker

You may also like

Hulk Hogan Seen Roaming With Walking Stick Following False Claims That He Was Paralyzed
Entertainment

Hulk Hogan Seen Roaming With Walking Stick Following False Claims That He Was Paralyzed

February 4, 2023
Grammys 2023 Full List Of Performers & Presenters' Lineup Is Here
Entertainment

Grammys 2023 Full List Of Performers & Presenters’ Lineup Is Here

February 4, 2023
True Spirit Soundtrack: Every Song Featured in the Biopic Film
Entertainment

True Spirit Soundtrack: Every Song Featured in the Biopic Film

February 4, 2023

About the author

View All Posts

Derek

Derek is the great gaming geek for longer than he cares to admit and love everything about the gaming world. He is connected with tech work from the last five years and always loves to learn and writer new about the current technology. You can mail him @ derek@rexweyler.com.

Add Comment

Click here to post a comment

Cancel reply

Your email address will not be published. Required fields are marked *

Todd Chrisley’s Dad Passed Away Before ‘Chrisley Knows Best’ Premiered
Nick Jonas Is Leaving ‘The Voice’ After Just One Season in the Red Chair
Comment
    Share This!
  • Facebook
  • Twitter
  • Google Plus
  • Pinterest
  • LinkedIn

Recent Posts

  • Hulk Hogan Seen Roaming With Walking Stick Following False Claims That He Was Paralyzed
  • Grammys 2023 Full List Of Performers & Presenters’ Lineup Is Here
  • True Spirit Soundtrack: Every Song Featured in the Biopic Film
  • Madonna’s Daughter Lourdes Leon Barred Entry To Marc Jacobs Fashion Show
  • Shrinking Soundtrack: Every Track Featured in the Apple TV+ Show
  • Zazie Beetz & Tom Hardy Set To Join Apple TV+ Series ‘Lazarus’
  • Lenny Hochstein Claims That Wife, Lisa Actively ‘Alienating’ Children From Her
Copyright @ Rexweyler.com | siennabiel@gmail.com
  • Privacy Policy
  • Terms and Conditions
  • Contact Us
  • About Us
  • Facebook