There’s one true adage to existence on this bizarre planet: adapt or die. When you’ve obtained sure movers and shakers in particular industries who strive like heck in some situations to cease the progress of different potential nations and industries, you may solely halt progress a lot. Typically, this need to ardently “transfer in a brand new path” can backfire, which is what lots of people who have been left questioning what occurred to the Sonic Guys suppose went down with the duo.
What occurred to “The Sonic Guys,” and have been they changed?
In the event you’re pondering that the quick meals chain goes to put one other two finest buddies in a car to banter over completely different menu objects throughout numerous drive-thru visits, then don’t be concerned: comedians Peter Grosz and T.J. Jagodowski usually are not going to have another person sitting within the whip of their stead. That is as a result of Sonic is transferring away from the comedy tag staff. Once more.
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Since 2004, “The Sonic Guys,” performed by Chicago-based comedians Peter and T.J., dipped into their improv backgrounds with the intention to extol all the splendidly scrumptious meals provided at Sonic areas all throughout the nation, whereas ragging on each other within the course of.
The 2 definitely possess sure “everyman” qualities, and the imagery of two mates capturing the breeze in a non-flashy commuter car whereas consuming quick meals is immediately relatable.
The advert marketing campaign lasted for a stable six years or so initially, after which Sonic determined to drag the plug on the friends who weren’t able to depart with their Sonic routine. So that they determined to add their very own movies to YouTube that have been all Sonic themed and so they had such an incredible response on-line that the quick meals chain determined to deliver them again once more in 2012.
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In 2020, nevertheless, Sonic determined to finish its commercials that includes T.J. and Peter, and elected to pivot to documenting the real-life experiences of 4 completely different households and their journeys to their completely different areas. Just like the comedians, these interactions will likely be kind of spontaneous and unscripted, however I am going to wager they’re going to gravitate extra towards heartwarming than hilarious.
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No, the Sonic industrial guys usually are not lifeless.
Regardless of there being rumors that one or each of the actors had handed away, which is the “cause” as to why they are not featured on Sonic’s ads any longer, no, the comics usually are not lifeless.
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2) These two guys from the sonic industrial: They’re going to be killed off, however then they’re going to have an entire collection of commercials the place Sonic meals is SO GOOD you can even get it in heaven. eight months later they will not be lifeless any extra with completely no rationalization.
— Dried_Zachariah (@Dried_Zachariah) January 25, 2020
Followers of Peter and T.J. are so incensed that they have been faraway from Sonic’s promoting technique that petitions have been began to ensure that them to come back again on the air to advertise the deep-fried wares of “America’s drive-in.” In comparison with another entertainment-themed petitions in current historical past, nevertheless, these have not obtained many on-line supporters.
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Will you miss T.J. and Peter on the Sonic commercials? Or do you suppose that they’ve had a very good run? Personally, I am gonna miss the rascals.
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