Sisters Kaylen, Kelsey, and Kristen — identified to followers because the K3 Sisters Band — should not merely social media influencers who determined to enterprise into the music trade. This household of musicians has been working towards a profession in music for 11 years. Sure, the K3 Sisters Band was shaped in 2009, and since then the women have carried out at stay live performance venues, written and recorded songs, and discovered methods to function a soundboard and lighting system. #GirlPower.
However, when the novel coronavirus pandemic (also called COVID-19) struck the world, the band was compelled to cancel their remaining 2020 performances and rethink how they will attain their viewers. Their reply: social media, particularly TikTok.
The viral Gen Z app has skyrocketed the sisters’ careers because the band’s movies have since gone viral and the K3 Sisters have amassed a big following of followers (1.7 million to be actual) from everywhere in the world.
With their genre-bending music, lovely melodies, and highly effective lyrics, the K3 Sisters Band has continued to quickly rise within the music trade. Now, these younger girls are dropping a model new album, “My Time,” and Distractify spoke completely with the three band members about their meteoric rise on TikTok, their genuine sound, and extra.
Try our Q&A under. (Editor’s observe: This interview has been edited and condensed for readability.)
K3 Sisters Band discuss TikTok, new album, and extra! (EXCLUSIVE)
Distractify: Are you able to speak about how social media impacted your music careers? It actually has turn out to be a software for extra underground artists to search out their platform.
Kaylen: It’s loopy how throughout COVID, we’ve actually taken benefit to get to extra folks than ever. We now have worldwide followers that come to our Saturday YouTube Reside stream concert events. It’s insane the attain that we’ve gotten.
Kristen: TikTok has positively helped us with that. … The women and I’ve actually used social media as instruments to assist lengthen our careers in music. We like to consider ourselves as a band at first. We’re not “social media stars.” That’s what “My Time” is about, pushing ahead by means of the onerous instances.
What had been your first reactions if you discovered your stay concert events could be canceled for the rest of the 12 months?
Kelsey: We had so many gigs lined up this 12 months. It was going to be our largest 12 months but. …After that, we had a band assembly and we realized the place the long run was going with stay concert events …We began brainstorming and we actually needed to stay stream our concert events as a result of that’s what we like to do. We invested in some new know-how and we had been capable of stay stream with 4 cameras. With our continued development on TikTok and YouTube and Instagram, we garnered loads of worldwide followers. We positively created a neighborhood.
Kristen: We worth most our authenticity and our followers actually respect and respect that. We at all times put first, our stay reveals. …Our stay sound is what’s most vital as a result of anybody can go into the studio and cake on a bunch of make-up and autotune the heck out of their voice and once they carry out stay they sound fully totally different. …We wish if you take heed to our albums, to know that’s precisely what we sound like.
What can followers count on out of your album “My Time”?
Kristen: They will count on some actually superior songs. We’ve packed a lot lyrical energy into these songs. They’re not empty melodies. Whether or not it’s a rock music or a people pop music, it’s so numerous. …We don’t have only one style. We created this model new sound and that’s why each present is wildly totally different. We’re the band past description.
You three are identified for working your individual soundboard, mild system, and having full management of your music and sound.
Kelsey: Having management over our music is one thing that’s actually vital to us. …We’ve truly been provided a number of file offers and so they’ll give us this record … it’s loopy to see all of the calls for. Proper now, we determine to stay a ‘do it ourselves.’
Kaylen: The extra forms of music you play, the massive viewers you’re going to achieve. …Lots of people love what we do and love the variety.
K3 Sisters Band latest stay album “My Time” is out now.