4 unlikely cowboys, all quarter-sized Maya Rudolphs, showcase the fee service Klarna in a Tremendous Bowl 4th quarter business.
WASHINGTON — In its first-ever Tremendous Bowl advert, Klarna is selling its straightforward method to pay with 4 miniature Emmy award-winning Maya Rudolphs driving on horseback to purchase some shiny new pink cowboy boots. Yup, you learn that proper, 4 miniature Maya Rudolphs.
The purpose of the commercial, airing in the course of the fourth quarter of the massive sport, is to focus on the corporate’s “Pay in 4” deal, which permits prospects to buy wherever on-line and pay for it in 4, interest-free funds.
Let’s set the scene for the business: 4 unlikely cowboys are pioneering international buying and fee service. 1 / 4-sized actress, comic Maya Rudolph rides alongside three different quarter-sized Maya Rudolph right into a modern-meets-classic Western city. The purpose is to buy the right pair of cowboy boots.
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“These boots are made for strolling,” all 4 Rudolphs sing with a aptitude of humor. “And that is simply what they’re going to do. One in every of as of late these boots are gonna stroll throughout you.”
In any case 4 Rudolphs pitch in and pay for 1 / 4 of the value of the boots, they magically turn out to be theirs. Then, the Rudolphs flip and experience off into the sundown.
“As our phenomenal progress within the U.S. has proven, customers are in search of a greater method to store and pay, so we’re excited to showcase how Klarna delivers that in ‘The 4 Quarter-Sized Cowboys’,” Klarna Chief Advertising Officer David Sandström mentioned in a press release in regards to the firm’s first Tremendous Bowl Sunday business.
Klarna mentioned it desires to showcase the way it’s flipping the standard world of buying and funds on its head and delivering a smoother end-to-end buying expertise for contemporary customers.
Sandström added that the Tremendous Bowl debut is the corporate’s method to “problem the established order” and the 2021 business debut is not any exception.
“We knew this artistic required somebody extraordinary and we had been thrilled to faucet Maya’s humor, musicality, and elegance not simply as soon as, however 4 occasions over, to deliver our definition-defying cowboys to life,” Sandström mentioned.
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