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Sam Adams spoofs Budweiser’s Clydesdales in Super Bowl ad

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Clydesdale horses might be showing in a Tremendous Bowl advert in any case, simply not for Budweiser.

WASHINGTON — Whereas Budweiser is sitting out the Tremendous Bowl this yr, Clydesdale horses will nonetheless be making an look…in a Samuel Adams advert. 

The rival beer brewer has shared an early take a look at its advert that can particularly run in Boston and New York, in response to Advert Age. 

At first look, the 30-second spot might be mistaken for a Budweiser industrial starring the model’s iconic horses. However then, “Your Cousin From Boston,” a personality who has popped up in latest Sam Adams advert campaigns, lets the horses free and chaos erupts. 

The Sam Adams spoof comes as Anheuser-Busch determined to not promote its iconic Budweiser model in the course of the Tremendous Bowl for the primary time since 1983. As an alternative, the corporate is donating the cash it could have spent on the advert to coronavirus vaccination consciousness efforts. 

Goodby Silverstein & Companions produced the Sam Adams advert, in response to Advert Age, and the corporate co-chair informed the outlet that “This massive recreation misdirect is strictly what you may anticipate from the mischievous Your Cousin from Boston.”

Different veteran Tremendous Bowl advertisers like Coke, Audi and Avocados from Mexico are sitting out from the sport this yr altogether. PepsiCo. mentioned it will not be promoting Pepsi in an effort to deal with its sponsorship on the halftime present with a efficiency by The Weeknd. 

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These big-brand absences are only one extra approach Tremendous Bowl LV will look very totally different from earlier years, because of the COVID-19 pandemic. Attendance on the recreation might be restricted to 22,000 folks, a few third of the greater than 65,890 capability of Raymond James Stadium in Tampa, Florida. And Tremendous Bowl events might be extra more likely to be smaller affairs with pods or households.

RELATED: Budweiser joins Coke, Pepsi manufacturers in sitting out Tremendous Bowl

RELATED: Matchup determined: Bucs first to play Tremendous Bowl at dwelling, vs defending champs Chiefs

The Related Press has contributed to this report.

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