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Sue Bird, Alex Morgan launch ‘TOGETHXR’ sports media venture

4 Olympic greats launch

Ladies have excessive participation in sports activities however are barely lined by sports activities media. Sue Hen, Alex Morgan, Chloe Kim and Simone Manuel need to change that.

4 distinguished feminine athletes have joined forces to launch a brand new media and commerce enterprise aimed toward elevating the voices of ladies in sports activities.

WNBA and Olympic legend Sue Hen, U.S. Ladies’s Nationwide Group star Alex Morgan, snowboarding gold medalist Chloe Kim and Olympic gold medal swimmer Simone Manuel have teamed as much as create TOGETHXR.

“With a deal with wealthy storytelling rooted in life-style and youth tradition, TOGETHXR is an unapologetic platform the place illustration and equality is the norm,” the web site says. stories that regardless of ladies making up about 40% of participation in all sports activities, solely about 4% of sports activities media protection goes to them, in line with a 2018 United Nations report.

“When there’s such a small piece…you virtually should struggle with each other to get it,” Hen advised “I’m glad that we’re now at a degree the place (feminine athletes) all sort of have a look at one another like, ‘Wait, what? That’s not the issue right here. The issue is we’d like a much bigger piece.’”

Morgan stated the aim is to not get extra ladies’s protection within the present media panorama. It is to alter the panorama.

“It’s straightforward to remain up to now and really feel snug, and I feel that’s what quite a lot of (sports activities) networks have achieved,” Morgan advised

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