A giant hotel brand Caesars Entertainment has bought a British bookmaker and a major online casino operator William Hill. This company provides access to lots of games some of which are available as 22Bet slots. The price was several billion dollars.
The reputable American brand announced its acquisition of one of the most well-known gambling brands in 2020. At that time, it was stated that Caesars wanted to increase its influence on sports betting and online gambling. And now it also wants to get the sole leader of these markets in the United States.
With the merger of Caesars and William Hill, the company would become the largest operator in the sports betting segment. As for today, it offers its sports betting services in 18 American states. Now it’s the greatest presence in this online market. However, by the end of 2021, Caesars wants to expand to 20 states of the country.
The plan is for Caesars Entertainment, as a leader in the American gambling industry, to begin providing single wallets for sports betting and online gaming across its platform.
By the way, this deal will let William Hill customers access Caesars’ loyalty program, including the option of tiered status that can be used at all of the company’s land-based facilities and online casinos to receive certain types of privileges.
The hotel brand wants to sell William Hill’s retail betting business in the U.K. Several potential world-renowned buyers are already interested in acquiring this infrastructure.
William Hill currently has over 14,000 employees and has more than 1,500 bookmaker offices in the UK. When the company was launched in the first part of the previous century, gambling was forbidden in Britain, so it changed its owner and direction many times.