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The Pokémon Company Implements Lottery System To Combat Scalpers


The Pokémon Company has instated a lottery system to purchase Pokémon cards to combat scalpers and has apologized for the lack of supply.

Nintendo and The Pokémon Company will begin selling Pokémon cards through a lottery system online in response to scalpers. Online scalping has become a huge problem in the games industry, especially since the release of the PlayStation 5 and Xbox Series X and S consoles. Many online scalpers use bots to purchase mass amounts of a product. Scalping has been an issue for fans of the Pokémon Trading Card Game (TCG) as well. Earlier this month, preorders went up for two new expansions for the Pokémon TCG, Chilling Reign and Eevee Heroes. The preorders sold out almost instantly.

Brick-and-mortar stores like Walmart and Target aren’t safe from scalpers either as Pokémon cards sell out pretty quickly once the stores receive a shipment of them. Target has recently implemented a policy of its own to solve the scalping problems. Starting this month, Pokémon cards are only available for sale one day a week and scalpers camping out at the store sometimes have the police called on them.

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Related: Pokémon Card Game: What’s New In The Chilling Reign Expansion

Dexerto reported that The Pokémon Company will be instituting a lottery system to purchase Pokémon cards on its website in order to control who obtains card packs and how many packs each customer buys. The Pokémon Company apologized to fans in a letter for the difficulty that goes into getting a hold of the new expansions and said that it has come up with a strategy to combat scalping. In the apology, The Pokémon Company acknowledged that there has been a much higher demand for the new Pokémon TCG expansions than it anticipated and that it is a top priority for the company to restock Pokémon cards through an increase in production.

Pokemon TCG Battle Styles Card Preview

Pokémon cards have held high values for years, especially older first edition and early holographic cards. Last month, a signed card of The Pokémon Company president, Tsunekazu Ishihara, sold for almost $250,000 at an auction. Pokémon cards usually come in four-dollar booster packs, with boxes 36 packs going for around $140. On eBay, Chilling Reign and Eevee Heroes packs are being sold for double the retail price, and boxes are being marked up by about $20.

Scalping isn’t fun for anyone except for the people hoarding products to sell at ridiculous prices. With the accessibility of online bots, scalping isn’t something that is going away any time soon. Products in high demand and in low supply like Pokémon TCG cards are the easiest targets for scalpers, so it’s good that manufacturers like The Pokémon Company and retailers like Target are taking efforts to make sure their goods are available to many people for fair prices. Microsoft has implemented a similar program for buying Xbox Series X and S consoles, and Sony should come up with a similar system, especially since PlayStation 5 consoles are going to be hard to find at least through the next year or so.

Next: Pokémon Theme Song Cover Video Chronicles Two-Year Fat Pikachu Quest

Source: Dexerto

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