Once you consider an artwork museum, you may image a stodgy, airless room crammed with crusty outdated work and stagnant sculptures. And, to be honest, a whole lot of artwork museums are precisely that. Nevertheless, there’s a complete contingent of museum staff who’re placing a whole lot of effort into altering that notion. In any case, if the artwork world needs to proceed previous the present era, we’re gonna want a bunch of youthful folks to get curious about artwork. Naturally, that requires one factor: TikTok!
In what could at first appear to be a barely ridiculous (and perhaps even barely determined) transfer, a number of prestigious artwork museums are becoming a member of TikTok — and the content material they share is irreverent and hilarious (like all the perfect TikTok movies). The Uffizi in Florence, Italy is likely one of the newest artwork museums to affix the TikTok development, and now we have to say their movies are artworks unto themselves.
The Uffizi is on TikTok — and the movies are unimaginable.
There have been so some ways for this to go unsuitable. The Uffizi might have determined to submit easy movies of a few of their most well-known artworks with dry commentary concerning the historical past of artwork. They didn’t do this. Not even a bit of bit. As an alternative of sticking with what most individuals most likely would count on from an artwork museum, The Uffizi determined to submit a bunch of unimaginable memes. They’re mainly turning traditional artwork into a brand new artwork kind, and we’re 100 % right here for it.
In an interview with the New York Occasions, Ilde Forgione (who runs the account) admits, “Perhaps it appears to be like a bit of silly, however generally you need to give folks a distinct perspective, one thing that claims, ‘Artwork isn’t boring. Artwork isn’t one thing you simply study at college. It’s one thing you possibly can uncover for your self.'”
And positive sufficient, folks appear to be having fun with The Uffizi’s TikTok debut. The museum already had greater than 27,000 followers on the video-sharing platform and all of its movies have tens of 1000’s of views (considered one of them has 10.eight million views!). The remark sections are at all times crammed with folks singing the praises of the museum’s creativity — in addition to demanding the social media supervisor will get a increase.
The Uffizi hasn’t at all times been fast to undertake new methods.
Previous to 2015, the museum didn’t actually have a web site. It didn’t have its personal Fb web page till March of this 12 months — and it solely set one up after it needed to shut as a consequence of COVID-19. Museum director Eike Schmidt admits the museum was “just about within the stone age” — however that appears to have modified without end now.
He requested Ilde, an administrative assistant on the museum, to steer a workforce producing content material for TikTok after he discovered that she loves humorous social media posts (who doesn’t?). The museum determined to focus on TikTok (fairly than Twitter, Fb, or Instagram) in hopes of reaching a younger viewers and instilling an appreciation for traditional artwork in them.
Ilde says the toughest half about working the account is attempting to get the content material proper for the youthful viewers. At 35, she’s the youngest particular person on The Uffizi’s TikTok workforce. She says she runs concepts by her youthful cousins, and her colleagues seek the advice of their teenage children concerning the movies, as nicely. Clearly, they’re doing one thing proper. Now that the museum is as soon as once more open, we hope the TikTok movies get even wackier.