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Why is Grape-Nuts cereal hard to find?

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The cereal was reportedly the sufferer of a supply-and demand downside as extra individuals had been consuming breakfast or snacking at house through the pandemic.

The video above is from Feb. 1, 2021.

Grape-Nuts, which has been nearly absent from retailer cabinets through the coronavirus pandemic, can be again to transport at full capability by mid-March, Publish Shopper Manufacturers introduced Thursday. It additionally goes to offer 10 followers free Grape-Nuts for a yr.

The cereal was reportedly the sufferer of a supply-and demand downside. As extra persons are caught at house and consuming breakfast in their very own kitchen (or having a midnight snack), demand for cereal has gone up. The New York Occasions cited Grape-Nuts Model Supervisor Kristin DeRock final month who stated that as a consequence of “a proprietary know-how and a manufacturing course of that isn’t simply replicated,” it was laborious to maintain up with the elevated demand.

However on Thursday, DeRock stated it expects to be again to “wholesome stock” ranges in a month.

“We promised our loyal followers that we might work laborious to get Grape-Nuts again on retailer cabinets as shortly as doable, and we are actually committing to an earlier-than-anticipated return date. We ramped up manufacturing and are working full swing 51 out of the following 55 days,” DeRock stated in a press release.

As a “token of apology,” Publish stated 10 individuals who enroll at this web site will win free Grape-Nuts for a yr. Everybody who indicators up may even get a $1.50 coupon off their subsequent buy of the cereal.

In the course of the scarcity, followers discovered themselves on the mercy of the net market to get Grape-Nuts with costs going as excessive as $110 for one 64-ounce field.

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