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Why is Grape-Nuts cereal hard to find?


Some individuals are getting so determined for Grape-Nuts, the cereal is being bought on eBay.

Followers of the breakfast cereal Grape-Nuts might have seen it has been lacking from many retailer cabinets for the previous few months — one other results of the coronavirus pandemic. However the makers say there aren’t any plans to completely finish the cereal.

“We’re sorry you’re having a troublesome time finding this product, we wish to inform you it has NOT been discontinued,” a message on the Grape-Nuts web site reads. A number of experiences say it is a supply-and-demand situation. As extra individuals are caught at house and consuming breakfast in their very own kitchen (or having a midnight snack), demand for cereal has gone up.

“Grape-Nuts is made utilizing a proprietary expertise and a manufacturing course of that isn’t simply replicated, which has made it tougher to shift manufacturing to satisfy demand throughout this time,” Grape-Nuts Model Supervisor Kristin DeRock informed the New York Instances. She mentioned the hope is to have Grape-Nuts absolutely again on cabinets by spring.  

That will not be quickly sufficient for some individuals. As of Friday evening, a two-pack of 29-ounce packing containers of Grape-Nuts was being supplied for $39.99 on eBay. A four-pack of 29-ounce packing containers was listed on Amazon for $59.99. And a single, 64-ounce field was being bought on Walmart.com for $110.90.

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So why is a cereal made neither of grapes nor nuts known as Grape-Nuts? Even the parents who make the wheat and barley cereal cannot nail it down between two possible eventualities.

“One says that (Grape-Nuts developer C.W. Publish) believed glucose, which he known as “grape sugar,” shaped throughout the baking course of. This, mixed with the nutty taste of the cereal, is claimed to have impressed its identify,” the web site says. “One other rationalization claims that the cereal bought its identify from its resemblance to grape seeds, or grape ‘nuts.'”


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