Home » Why Is Quibi Shutting Down? The Short-Form Streaming App Has Met an Early Demise

Why Is Quibi Shutting Down? The Short-Form Streaming App Has Met an Early Demise

In April 2020 (towards the start of the novel coronavirus pandemic shutting issues down within the U.S.), a model new streaming service known as Quibi formally launched. It appeared like each an odd time and the right alternative to supply social-distancing Individuals but an alternative choice for leisure. At simply $4.99 per 30 days, Quibi (which is brief for Fast Bites) supplied customers a short-form viewing expertise. Now, simply over six months after it went dwell, Quibi is shutting down — however why?

Why is Quibi shutting down?

Evidently, the choice to close down Quibi was a proactive transfer meant to make sure shareholder fairness.

“Whereas we’ve sufficient capital to proceed working for a major time frame, we made the troublesome resolution to wind down the enterprise, return money to our shareholders, and say goodbye to our proficient colleagues with grace,” co-founder Meg Whitman stated in a information launch on Oct. 21.

“We proceed to consider that there’s a gorgeous marketplace for premium, short-form content material. Over the approaching months we will probably be working exhausting to search out patrons for these useful belongings who can leverage them to their full potential.”

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However the query stands: Why is Quibi shutting down? The reply appears to be twofold, in keeping with co-founder Jeffrey Katzenberg. “Quibi will not be succeeding. Seemingly for one among two causes: as a result of the concept itself wasn’t robust sufficient to justify a standalone streaming service or due to our timing,” he defined in the identical information launch.

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Jeffrey continued, “Sadly, we are going to by no means know however we suspect it’s been a mix of the 2. The circumstances of launching throughout a pandemic is one thing we might have by no means imagined however different companies have confronted these unprecedented challenges and have discovered their means via it. We weren’t ready to take action.”

Supply: Twitter

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Though its founders have pointed fingers on the pandemic and a normal lack of curiosity in a standalone short-form video app, when it comes all the way down to it, Quibi could not dwell as much as the 7 million subscribers it was projected to have after its first yr. (Just some weeks previous to shutting down, the streaming service solely had roughly 500,000 subscribers.)

This shortfall can possible be attributed to the various irksome points customers confronted, together with content material high quality and an absence of social-media sharing capacity (contemplating they could not take screenshots with the intention to make memes). Many customers have been additionally initially miffed about not having the choice to look at Quibi on televisions amid social distancing at house.

Sadly, Quibi is just the most recent amongst a slew of companies pressured to shutter its doorways this yr. Thanks once more, 2020.

About the author


Derek is the great gaming geek for longer than he cares to admit and love everything about the gaming world. He is connected with tech work from the last five years and always loves to learn and writer new about the current technology. You can mail him @ derek@rexweyler.com.

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